History of Burberry - Page 3
Christopher Bailey, a modern fashion designer, was brought in to revitalize the product lines by adding a more feminine touch, such as the hot pink trenchcoat, to the conservative style of earlier years He succeeded in adding class to sensibility, with younger designs and models. Product lines today include purses, totes and handbags, luggage and umbrellas, cashmere scarves and hats, fragrances, and a variety of skin care items. In addition, Burberry has lines of children’s clothing, shoes, watches, belts, and sunglasses, as well as men and women’s fashion apparel. Their perfume collection, introduced in 2000, includes Baby Touch, Tender Touch, Brit Red, Brit Gold, Burberry Touch, and Weekend. Colognes for men, such as Brit, Touch, and Weekend are extremely popular as well. The original trenchcoat has been embellished, in some styles, with luxurious furs. Many of the Burberry coats and jackets today are reversible, adding further appeal to their original fabric and lining.
Burberry is based in the United Kingdom; however, large department stores and factory outlets around the world, including the United States, Asia, Europe, Oceania, the Middle East, Russia, Central and South America, and Canada, carry their merchandise. Every store has an atmosphere of elegance; their displays are chic and attractive. From a simple beginning by just one man, Thomas Burberry, to a major billion-dollar company, the history of Burberry has been remarkable. Its successful management continues to ensure its prosperity, as thousands of people visit its stores today. The name of Burberry, always synonymous with the fashion-conscious British style and design, appeals to everyone, young and old. It has and will continue to be a unique label of distinction - it has earned its place in history.
